Several readers have asked about the Insignia project so I reached out to Dennis Serraglio, Director of Sales and Marketing from Bosa Development to get an inside update on this exciting project in Seattle (the first that has broken ground after a multi-year dry spell).
Here's what we discussed:
Wendy: How has your vision for the project evolved since originally planned versus now?
Dennis: The vision remains the same. An iconic tower in an emerging , centrally located neighborhood. Spectacular views in all directions. To provide larger than average homes that are highly amenitized.
Wendy: What were the key drivers to deciding now was the right time to get back in?
The lack of new condos available currently and none in the immediate pipeline. Neighborhood filling in over the next 3 years with Bentall’s rentals and Amazon Campus. High net worth individuals with high paying jobs nearby. The towers will take 3 years to build and a feeling the market will have large pent up demand as we get closer to completion.
Wendy: What kind of reaction have you gotten so far to the news?
We have received a lot of positive press and enquiries from the press. We will start teaser ads and site signage with a registration page likely summer next year.
Wendy: What do you think will be the most compelling attributes about Insignia for potential buyers?
Views, large, live-able floor plans. Views, Big outdoor roof deck, 41st floor lounge. High end finishes with top of the line appliances and European cabinetry. Builder's reputation.
Wendy: When will you start releasing pricing and taking pre-orders?
At least 18 months away.
Wendy: Thanks Dennis. Appreciate the update and we'll be watching your new project with great interest!
By Wendy Leung with Seattle Condo Review: A guide to Seattle condos exclusively for buyers and sellers.